5 August 2020
👋🦷Learn how to grow your orthodontic practice:
https://orthopatients.com
Links I mention in this video:
Dr. Grant Collin’s Keynote: https://www.youtube.com/watch?v=QtjT4g0G75Q
Collin’s Orthodontics Backstory Video: https://www.youtube.com/watch?v=OnP9OiSxp6E
Fiverr Demographics Job: https://www.fiverr.com/bizgeographer/create-a-demographic-market-research-report?context_referrer=search_gigs&source=top-bar&ref_ctx_id=674b1887-a3e6-49b8-b1e7-46097a04bd61&pckg_id=1&pos=1&context_type=auto&funnel=3bd812e7-c625-452a-9995-1933823652a9
Messaging and Branding are SO important to orthodontic marketing because without a good **brand** and without a **message** that speaks to your **market… none of your marketing will matter.**
Creating a successful message or brand has almost nothing to do with what you want and has nearly everything to do with what your dream customer wants.
Let me explain…
What type of person do you actually want to serve? Who, given a choice, would you like to see come into your office for treatment?
Aside from demographic information (age, gender, income level, family profile), what do you want their psychographic (the way they think, their goals and aspirations, the reasons they buy) to be?
Creating a successful brand hinges on this question. We will cover exercises on developing a clear idea of your dream customer in the third section of this article, so sit tight, but make sure you understand this point before you start creating your new and improved brand.
Here’s what we cover:
– The ONE thing that everything in branding hinges on (don’t get this wrong…)
– Deciding on your company Vision and Values
– Your Brand Personality (What it is, and why it matters)
– Brand Logos, Typography, Colors, etc.
– Your brand’s “Attractive Character” or “Local Celebrity” and why having a face associated with your brand is so important.
Getting your brand message on point is so important! Once you’ve done this, it will go in everything you do: your website, your social media channels, your marketing materials.
Popular videos on my channel:
🏆How to Track Marketing ROI 👉 https://www.youtube.com/watch?v=qxgcFvV5qZE
🏆Facebook and Instagram Marketing on Autopilot for Orthodontists 👉https://www.youtube.com/watch?v=a6BWhpL95tE
🏆Orthodontic Marketing in 2020 🦷 DOMINATE Your Local Market With These Strategies 👉 https://www.youtube.com/watch?v=zCzwgWZ6y7E
🏆The Essentialist Guide to Social Media for Orthodontists 👉https://www.youtube.com/watch?v=vNDqFnZGrpc
🏆Create a Facebook Business Manager in 2020 | Facebook Business Manager Tutorial STEP BY STEP 👉 https://www.youtube.com/watch?v=Tb3C41d1VUQ
Join my facebook group for Advertising for Orthodontists- Free Trainings, Advice, & Support: https://www.facebook.com/groups/963020707415754/
Email me at: keaton@orthopatients.com
Or Schedule a call with me: https://orthopatients.com/scheduler/
Say hi on social:
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Instagram: https://instagram.com/keatonwalker_